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Digital marketingthree ways to win customers.

SEO to be found. Content to stay present. Prospecting to go and get them.

Which lever for which goal?

SEO, content or prospecting: all three bring in customers, but not the same way or at the same pace. Here is how they compare.

Comparison between SEO, content creation and B2B commercial prospecting
CriteriaSEOContent & socialB2B prospecting
GoalLasting visibilityContinuous presenceFast meetings
ChannelGoogle and AI enginesInstagram, LinkedIn, blogB2B cold email
First results4 to 12 weeksFrom week 2From month 2
Duration of effectsLong term and cumulativeCumulative, as long as we publishWhile campaigns run
Ideal forBeing found by those searchingExisting between two searchesReaching precise targets
Price€300 to €600 excl. VAT/month for 6 months€120 to €190/month, 6-month commitment€600 excl. VAT/month for 6 months + 5% success fee

Our latest work

A selection of recent projects: design, performance and business impact.

  • Sales Navigator profiles processed
    18,000
    verified emails
    2,925
    reply rate
    ~8%
    • B2B prospecting

    INH Nettoyage Hôtelier

    Cold email to hotels: a cleaned and enriched Sales Navigator database, then multi-step campaigns.

Digital marketing tailored to your profession

Solutions by profession: an approach and content designed for your sector's specific needs.

Related blog articles

A selection of expert articles on SEO, GEO, B2B prospecting and cold emailing to deepen the method and tools.

Digital marketing FAQ

SEO, prospecting, pricing, OPCO: answers to common questions.

We work two complementary levers: visibility, with organic SEO and AI search optimization (GEO) so you're found on Google and in ChatGPT, and acquisition, with B2B commercial prospecting via cold email to reach your clients. Both can run separately or together.

SEO (search engine optimization) improves your position in Google results. GEO (Generative Engine Optimization) optimizes your content so it's understood, reused and cited by AI answer engines like ChatGPT, Perplexity and Google's AI Overviews. We handle both together, as queries are gradually shifting toward these engines.

€600 excl. VAT per month on a 6-month commitment, €3,600 excl. VAT total, all inclusive: technical audit, keyword research, page optimization, internal linking, Google Business Profile, GEO optimization and monthly reporting, plus a negotiable 5% success fee. Payment in two installments: 50% on signing and 50% after 2 months.

Organic SEO takes time: first signals usually appear between 4 and 12 weeks, and solid gains build over 3 to 6 months. That's why we require a 6-month commitment, giving the strategy time to produce lasting effects rather than a short-lived spike.

No, it's evolving. The goal is no longer just to appear in blue links, but also to be cited by AI answer engines: that's GEO's role. Well-structured, reliable content remains the foundation for ranking on Google and being reused by ChatGPT or Perplexity. We work on both together.

Yes. We optimize your Google Business Profile, contact information consistency (NAP), customer reviews and dedicated local pages by city to strengthen local visibility, anywhere in France.

We build a qualified, GDPR-compliant prospect database, purchase dedicated domain names, configure mailboxes (SPF, DKIM, DMARC) and warm them up before sending. Then we launch personalized cold email sequences with follow-ups to book qualified meetings. Everything is managed and adjusted monthly.

Yes, in B2B when properly managed. Email prospecting to professionals is allowed if the message relates to their role, the sender is identifiable and an unsubscribe link is present. We work with qualified lists, handle unsubscribes and meet these obligations on every send.

Deliverability depends on technical setup and sending reputation. We use dedicated domains to protect your main domain, configure SPF, DKIM and DMARC authentication, then gradually warm up addresses before scaling. That's what gets you into the inbox rather than spam.

€600 excl. VAT per month on a 6-month commitment, €3,600 excl. VAT total, all inclusive: qualified database, domain purchase, mailbox setup and warm-up, cold email campaigns, follow-ups, meeting booking and monthly reporting, plus a negotiable 5% success fee. Payment in two installments: 50% on signing and 50% after 2 months.

It depends on your market, target and offer, so we don't promise a magic number. The method stays the same: precise targeting, personalized messages and regular follow-ups to generate a steady flow of qualified meetings. Monthly reporting tracks open, reply and meeting rates.

A lead magnet is useful free content (guide, template, audit, checklist) you offer in exchange for a visitor's contact details. It captures qualified contacts and feeds your campaigns. We set them up in prospecting, and dedicated training teaches you to create your own.

Yes. Our prospecting training courses (creating your lead magnet and mastering B2B cold email) are available online on Teachable and eligible for OPCO funding. We help you prepare the file to reduce or eliminate your remaining cost.

SEO builds lasting visibility that works for you over time; prospecting generates meetings faster but requires ongoing effort. If you want quick results while building a long-term foundation, both combine very well, and our Combo offer bundles coaching and training at a reduced rate.

A website never works alone

In the Majoli ecosystem, your website reaches full power with marketing to be found and AI to automate. Click to discover the other two pillars.