Cost per lead halved in 3 months
A local services SME
Need for fast leads while SEO gains traction: Google Ads campaign managed over 6 months (Search + Local).
Campaigns structured around purchase intent, filtering keywords that waste budget, dedicated landing pages. Paid search brings immediate volume, SEO takes over long term.
- cost per lead in 3 months
- ÷2cost per lead in 3 months
- quote requests per month
- ~40quote requests per month
- budget break-even
- Month 2budget break-even






